The way people search for information has changed dramatically.
To be in their face, we have to change too, and be where they are they are literally, and that is online.
Sadly, being online in itself does not guarantee that our website will receive the attention it deserves.
We still have to go out of our way to bring the traffic in, and today that involves writing SEO friendly press releases. [Read more...]
While we may all want to be the next David Ogilvy, the sad reality is that we may just not have the skills needed to produce headlines that will consistently generate conversions.
Looking through the web, we have been able to identify some headline structures that are common in extremely successful pieces.
The recurrent nature of these headline structures supports Copyblogger’s position that there is a particular way headlines are constructed, and that it is almost impossible to come up with an original – not used before – method for writing headlines. [Read more...]
What is the first thing a reader sees about your post?
If you said the headline, then you are very correct.
The internet has not changed the way we react to a good headline.
When you write headlines that converts, the conversion can be traced to psychological triggers that are hard-wired into the subconscious mind.
Remember what they say about first impressions? They still matter! If you cannot write headlines that converts a visitor into a reader, then it is as if the rest of the post were non-existent.
The ability to write killer headlines is pivotal for your online success for the simple reason that if your headlines leave visitors lukewarm, they will never go as far as reading your content. [Read more...]
