Most bloggers are guest posting today due to the fact that guest blogging has turned out to be a real gold mine for those who do it right. I have noticed that while a lot of bloggers are out there sending guests posts, only a small percentage are actually getting desired results.
After spending quality time crafting a great guest post, it can be heart-rending to realize that your guest post did not bring you any meaningful results. Many bloggers have abandoned guest posting for this very reason.
What are they small percentage of successful guest bloggers doing that is giving them so much punch for their buck?
Below, I will be sharing with you 3 things you should do before you start guest blogging.
Are you ready with Great Content?
Before you begin your guest posting activities, it makes sense to review the content on your blog and ensure they hold up to a high quality standard. A lot of persons spend long hours crafting killer guest posts for authority blogs, only to disappoint the visitors who, impressed by their guest post, choose to visit their site for more.
Guest blogging has to do with two blogs, the authority blog you are targeting, and your own blog you are promoting. Get your blog ready with pivotal content before you start your guest blogging activities. When the traffic from your guest posts come in, they should see other great content on your site, and maybe, even subscribe to your feed.
Turn those Visitors into Subscribers
Some websites receive a lot of guest posts traffic, but when you look at the number of subscribers they have, it is always on the low side.
Make it a duty to be on the lookout for ways to get your site visitors convert into subscribers. Provide subscription options from RSS, Twitter and Facebook. Having daily readers can guarantee you a crowd at no extra future cost.
You can create a special landing page where you incentivize subscriptions. You may give away a special eBook, a video anything that will be useful and eye-catching enough to get their attention in exchange for their subscribing through any of the provided channels. In the final analysis it is always about the number of subscriptions you have.
Get in Touch with Your Host to Prepare for an Influx of Traffic
Have you contacted your host to ensure that the sudden spike in traffic will not bring your site down? If you are making a guest post on a very popular blog, it is wise to take this step since even a short downtime can lose you a great number of potential website visitors.
When you inform your host that you are preparing for a traffic spike, you eliminate the risk of having your account suspended when at the time when you need it to be up.
A lot of persons ignore this step as an “unnecessary one”, only to cry in regret when they discover that their site is down in the middle of a successful guest post.