Writing a blog post daily is a blogging tip that is almost as old as blogging.
I have even read it on blogs of some authority bloggers.
“That is the fastest way to establish yourself as an authority in your space”, or some other sentence like that.
As a result, a lot of would-be bloggers have shied away from the wonderful world of blogging. There is no way they could create the time needed for blogging.
The question of how often you should blog is an aged one, but do you really need to write a blog post daily to get the visibility you desire?
When I started out as a blogger I certainly believed the only chance I stood was in posting frequency. For a while I churned out blog post after bog post – daily. Obviously, that pace was not sustainable and before long I was burning out.
The mere thought of having to write another post was dead to me.
At the point where I was almost saying: “Who wants to be a blogger, anyway?” I stumbled on the post How Often Should You Blog? by Alistair MacPherson.
That post completely changed my approach to blogging, and one year later I am still in the game.
What Having a Daily Blog Post Schedule Does to You
Simply stated, I had a quota.
I was supposed to write six posts a day, every week until my blog became a PR4.
In some niches that are less competitive, that may not be so frightening, but my blog is in the internet marketing niche!
I was churning out post after post until the inevitable happened.
I fluxed out.
I could not do it anymore. I would sit in front of my laptop and stare at my screen and the words just would not come.
I would look at my watch and then the panic will set in. The day was almost over and I had not yet written my post for the day.
So I had to write.
I would rush up to competing blogs and see what they are talking about, and comeback home to write my opinion on that.
My Content Quality Score Dropped
There is nothing as bad as reading a bad blog post.
Yet, at this point it seems my rush to get more content was ending up with my blog turning a recycling centre.
There was no new ideas, and even I was not inspired reading my blog post.
My filler content was rapidly overcrowding the good stuff I had by a ratio of 7:3.
I was in trouble.
What Having a Daily Blog Post Schedule Does to Your Audience
Your audience probably have a life of their own.
They may own their own blogs, or have their own businesses to run.
What do they do when you try to put them on your tight daily post schedule?
Typically, most of your audience may just give up on you. You may fall from the list of Important Blogs worth Reading to the list of Blogs to Check Once In A While.
The tragedy is that, you did that to yourself, not the other way round.
Even if you are a superman blogger who can write quality posts 7 days a week, of what use would that be if your audience never have the time to catch up with you?
When you make a new post, giving your audience some time to digest it shows you know your stuff is good.
That is like a self-complement.
It is like you saying, “I know they are so many great tips in this post, and you will most likely need some time to implement them in your business. So I will give you some days so you can put the tips to good use.”
Who cares how often you post?
Truth be told, no one gives a hoot.
Your audience honestly do not have the time to try to implement your tips day in day out.
If they do, then I wonder where they find the time to run their businesses.
The search engines are no longer rewarding you on the basis of post frequency alone.
If they were, then a lot of content farms will be at the top of the SERPs. With the launch of Google Plus, emphasis in search is shifting from just content and backlinks to social signals.
What are social signals?
Social signals are measurable indicators of how people are reacting to your content. Are they sharing it? Are they liking or tweeting your stuff?
If your content is of very high quality, people get to share it with their friends who excitedly share it to their own friends.
Both Google and Bing have agreed that they use tweets and Facebook shares to rank pages in web search.
How should this information affect your blogging strategy?
Instead of focusing on a post on your blog on a daily schedule, why not divert that energy to improving your clout across social networks?
You have no idea how to proceed?
Search for those who have the top search engine rankings in your niche, and spy on them.
Model their approach. If it worked for them, it will work for you.
What Am I Really Saying?
So am I asking you to allow cobwebs to grow on your blog?
No! Blogging regularly is important for SEOs and your readers. There is no arguing that.
What I have a quarrel with is feeling you have a responsibility to post to your blog on a daily routine.
Mark that word. Routine.
There is nothing as boring as doing something, not because you want to do it, but because you feel you are required to.
That thinking almost killed my blog.
Do not let it kill yours.