Is Writing a Blog Post Daily Killing Your Blog?

Writing a blog post daily is a blogging tip that is almost as old as blogging.
I have even read it on blogs of some authority bloggers.

“That is the fastest way to establish yourself as an authority in your space”, or some other sentence like that.

As a result, a lot of would-be bloggers have shied away from the wonderful world of blogging. There is no way they could create the time needed for blogging.

The question of how often you should blog is an aged one, but do you really need to write a blog post daily to get the visibility you desire?

When I started out as a blogger I certainly believed the only chance I stood was in posting frequency.  For a while I churned out blog post after bog post – daily. Obviously, that pace was not sustainable and before long I was burning out.

The mere thought of having to write another post was dead to me.

At the point where I was almost saying: “Who wants to be a blogger, anyway?” I stumbled on the post How Often Should You Blog? by Alistair MacPherson.

That post completely changed my approach to blogging, and one year later I am still in the game.

What Having a Daily Blog Post Schedule Does to You

Simply stated, I had a quota.

I was supposed to write six posts a day, every week until my blog became a PR4.

In some niches that are less competitive, that may not be so frightening, but my blog is in the internet marketing niche!

I was churning out post after post until the inevitable happened.

I fluxed out.

I could not do it anymore. I would sit in front of my laptop and stare at my screen and the words just would not come.

I would look at my watch and then the panic will set in. The day was almost over and I had not yet written my post for the day.

So I had to write.

I would rush up to competing blogs and see what they are talking about, and comeback home to write my opinion on that.

Before long…

My Content Quality Score Dropped

There is nothing as bad as reading a bad blog post.

Yet, at this point it seems my rush to get more content was ending up with my blog turning a recycling centre.

There was no new ideas, and even I was not inspired reading my blog post.

My filler content was rapidly overcrowding the good stuff I had by a ratio of 7:3.

I was in trouble.

What Having a Daily Blog Post Schedule Does to Your Audience

Your audience probably have a life of their own.

They may own their own blogs, or have their own businesses to run.

What do they do when you try to put them on your tight daily post schedule?

Typically, most of your audience may just give up on you. You may fall from the list of Important Blogs worth Reading to the list of Blogs to Check Once In A While.

The tragedy is that, you did that to yourself, not the other way round.

Even if you are a superman blogger who can write quality posts 7 days a week, of what use would that be if your audience never have the time to catch up with you?

When you make a new post, giving your audience some time to digest it shows you know your stuff is good.

That is like a self-complement.

It is like you saying, “I know they are so many great tips in this post, and you will most likely need some time to implement them in your business. So I will give you some days so you can put the tips to good use.”

Who cares how often you post?

Truth be told, no one gives a hoot.

Your audience honestly do not have the time to try to implement your tips day in day out.

If they do, then I wonder where they find the time to run their businesses.

The search engines are no longer rewarding you on the basis of post frequency alone.

If they were, then a lot of content farms will be at the top of the SERPs. With the launch of Google Plus, emphasis in search is shifting from just content and backlinks to social signals.

What are social signals?

Social signals are measurable indicators of how people are reacting to your content. Are they sharing it? Are they liking or tweeting your stuff?

If your content is of very high quality, people get to share it with their friends who excitedly share it to their own friends.

Both Google and Bing have agreed that they use tweets and Facebook shares to rank pages in web search.

How should this information affect your blogging strategy?

Instead of focusing on a post on your blog on a daily schedule, why not divert that energy to improving your clout across social networks?

You have no idea how to proceed?

Search for those who have the top search engine rankings in your niche, and spy on them.

Model their approach. If it worked for them, it will work for you.

What Am I Really Saying?

So am I asking you to allow cobwebs to grow on your blog?

No! Blogging regularly is important for SEOs and your readers. There is no arguing that.

What I have a quarrel with is feeling you have a responsibility to post to your blog on a daily routine.

Mark that word. Routine.

There is nothing as boring as doing something, not because you want to do it, but because you feel you are required to.

That thinking almost killed my blog.

Do not let it kill yours.

About Yeremi Akpan

Yeremi Akpan is the founder of Pro Blogger Tips. Connect with him on Twitter, Google Plus and Facebook. You can also hire him to provide content marketing services for your business.

Comments

  1. Ben says:

    Great post. I totally agree with not needing to write every single day, and with giving readers a chance to read your current posts and not constantly flooding them with new content. Especially if that content isn’t very good :)

    A few weeks back, I decreased my blogging frequency from 5-6 posts per week to 3-4 per week. That’s 3 on-topic posts (Mon-Wed-Fri) and one general post (Sat). It seems to be a good balance between keeping things fresh, and not posting for the sake of it.

    I do find that blogging on a schedule is helpful, but it doesn’t have to be every day. I also plan to occasionally replace one of my three on-topic posts with a guest post.

    If my posts were very lengthy, I would probably blog less often. Perhaps the next time I write a “mega post”, I will publish it on a Monday and not publish anything else that week.
    Ben recently posted..6 Tips to Refresh Your Old Blog ContentMy Profile

    • Yeremi Akpan says:

      Hey Ben, Thank you so much for stopping by and taking the time to leave this insightful comment.

      I agree the discipline of writing on a schedule is very good for your blog. What I have a quarrel with is churning out post after post as if a slave master were standing over you with a horse whip. :)

      Of course, some bloggers have managed to write daily and still maintain their high spirits and post quality.

      I envy them.

      For now, I write at least one post a week and intend to up that to 3 posts every week within the month. But for me, the fun of blogging means nothing is set in concrete. I just might stay put where I am and fill the void with great guest posts…
      Yeremi Akpan recently posted..Is Writing a Blog Post Daily Killing Your Blog?My Profile

  2. You make a very good point, Yeremi. As I was reading your post, I caught myself laughing to myself, because it brought me back to my beginning days as a blogger. I was nervous that I wasn’t blogging frequently enough, and was ready to call it quits. Then, I read several blog posts that suggested that the frequency of your posts aren’t as nearly as important as your content’s quality and originality. Great job!
    Anthony Thompson recently posted..Limited Liability Company – Reasons Your Business Could Die Without OneMy Profile

  3. So, “post or die” is not an option in blogging? Well, thanks. You just saved my life.

    • Yeremi Akpan says:

      Hey Okiri, great to see you here. Definitely not, for dead men don’t write blog posts…

      I am glad my post saved your life (at least your blogging life :) ). Get busy with your blog but don’t die trying…

  4. Shamelle says:

    Very few bloggers have the luxury of time on their side. Most web publishers are either managing a blog part-time while they work a “real job”, or they’re full-time writers who need to produce consistent volumes of content to earn a living.
    In either case, time management is crucial to a great majority of us folk in the blogosphere.

    Yes, routine matters and we have to find one that we are comfortable with and can adhere to in the long run.
    Shamelle recently posted..Great Blogging Tips I Learned From Smart Passive Income By Pat FlynnMy Profile

    • Yeremi Akpan says:

      Completely agree with you, Shamelle. Some writers may be able to sustain a daily blogging schedule, but for the rest of us “lesser mortals”, an ace post once a week may be the limit of our sanity threshold.

      If you are not loving it, the what is the point? Finding what rythm works for us is important, instead of trying to mirror the rythm of another blog we admire.

      Sacrificing quality on the alter of prolifcity is a short term strategy as far as I am concerned.
      Yeremi Akpan recently posted..Is Writing a Blog Post Daily Killing Your Blog?My Profile

  5. Hey Yeremi,

    Amen!! LOL. I’ve been blogging for well over two years and I can say without a doubt that blogging is merely a tool for most entrepreneurs and small business owners and not the end all be all.

    I hear you. I was in the same boat when I first started, posting 2-3 times a week, and getting burnt out within the year. It was no longer fun but something I feel I “had” to do. Don’t get me wrong, I got some great results quickly, but anything that turns into an obligation will sooner or later have a negative impact on you (and your readers).

    Now I post once a week (rarely twice) and I’m so happy with it. I can now concentrate on other areas of my business such as marketing, client attraction, and product creation. ;D

    Great post and I think as long as you continue to post out quality stuff such as this, then frequency of posting will never be your issue. ;-)

    Ciao!

  6. Yeremi Akpan says:

    Thanks so much for your kind words, Michele. I am happy to hear that you are the master of your blog, and not the other way round…
    Yeremi Akpan recently posted..Is Writing a Blog Post Daily Killing Your Blog?My Profile

  7. Devesh says:

    Excellent stuff, Yeremi.

    I’ve been blogging for over 2 years and I can say that posting daily don’t help really. The key here is to write 1-2 posts per week and spend rest of the time on promotion of your business.

    This way you would be able to focus on other aspects of your business. I’m going to follow the same route with my new blog.

    Thanks for sharing this fantastic post on Blokube, bud. Keep up the good work.
    Devesh recently posted..Advice From A Commenting Superstar, Adrienne SmithMy Profile

  8. Gil says:

    I would say almost everyone has his/her own idea depending on how they have experienced it, people will have different reasons. I would say that posting quality content should be of great consideration when making this decision. I don’t think somebody will feel a pinch to read a rich content post just because he read another one yesterday. I have blogs and from what i have experienced is that some people are capable of revisiting my blogs everyday.
    Thanks Yeremi for that.
    Gil recently posted..Winning visitor’s trustMy Profile

    • Yeremi Akpan says:

      Thanks for the comment, Gil.

      As I have said above, I envy those who can write great content daily. If that is a capacity you have, you do not have to change it.

      That being said, I still hold that to succeed as a blogger, posting daily is not a requirement. It will pay you and your blog more if you get busy promoting your posts on Twitter, Facebook and other blogs.

      In my experience, that gives more bang for my time especilly when a blog is new.
      Yeremi Akpan recently posted..Is Writing a Blog Post Daily Killing Your Blog?My Profile

  9. Ade says:

    yeah, I agree that it isn’t a hard and fast rule….who makes the rules anyway….most advice that is given out about blogging is anecdotal anyhow so why should it apply to someone else. It’s a guideline at best. If you have something to say each day and you can say (or write) it to a standard you are happy with then go to it. Ultimately knowing what you want to say and doing some planning (scheduling) before hand is more important than thinking I have to write a post a day because the blog nazi told me to.
    Ade recently posted..What Key Business Process Outsourcing Services Can Be Down In the PhilippinesMy Profile

    • Yeremi Akpan says:

      Ade, well said.
      Blogging is a personal experience, and one should be able to make the rules to follow along the way.

      I have written daily on some of my blogs during the first months of their life-time.That was part of a short-term strategy of quick-filling the blogs with content before bringing the crowd in.

      So the decision on how often one should blog should be an informed one – informed from your personal experiences on what works for you, not from the experiences of another blogger.
      Yeremi Akpan recently posted..How to Redirect First Commenters to a Thank You PageMy Profile

  10. You’ve made an excellent point in this post, Yeremi.

    Basically the same rule that applies in everyday conversations that we have, applies to blogging as well: “If you have NOTHING to say, then say NOTHING.”

    Another expression I use to guide myself is a quite credited to Henry John Kaiser : “When your work speaks for itself, don’t interrupt”.

    As long as I ensure that every post I add to my blog is top quality, I feel no need to worry about adding a new one, until I really have something NEW or worthwhile to say. That could take a few hours to a day, depending on the subject or theme, and my “mood” or even my workload.

    During that interval in which new content is “cooking” in my head, I simply focus my energies on getting the existing content on my blog (to “speak for me”) in front of as many people who fit me desired target audience profile possible…Just like you advocated above, Yeremi.

    And it works.

    Great post!
    Tayo Solagbade recently posted..Where to Submit Your Guest Posts (Big & Popular Vs Small & Lesser Known Blogs)?My Profile

    • Yeremi Akpan says:

      Tayo, Welcome to my blog! Its a delight to see you join us. :)

      “When your work speaks for itself, don’t interrupt.” What words of wisdom!

      I have never been one to talk too much, but that is still a useful reminder that sometimes action is more effective than talk.

      Blog as often as you can, brother, without letting a feeling of responsibility get in the way.

      NB. I have observed that it is more effective to spread your content to other sites and publish to 1:7 ratio than to post all ideas to your blog. :)

      Generosity 3.0 (Karma?)
      Yeremi Akpan recently posted..Why I Don’t Have a Blogroll and Why You Shouldn’t EitherMy Profile

  11. BlokeToys says:

    I think this all depends on the content, and whether you have a genuine interest in the subject. For instance, if I started a blog all about Water Polo in the hope that I can build a community to profit from, I would be done in a week and be so bored of it I would abandon it.

    The same thing can be said about any blog audience too. If you’re staying on topic, and you’re clearly interested in the subject yourself, there’s no reason why your audience would become bored with it. I do believe the interest, authority and passion of the author plays a big part in the engagement process, but if thew niche and the topics are strong enough there’s no reason why a blog can’t have the occasional weak post – the power of the other posts should be able to support it.

    On whether updating daily is important or not, from my own experience I can definitely say that the more you update a blog with content the more traffic you will receive. A colleague of mine writes for others, and he has seen this. Two blogs which started at the same time, one has one post per day, the other has three per day. The one with three per day has seen their search traffic climb by 50% each and every month, while the one with a single post per day has seen a steady increase of approx 10% per month.

    This is logical, because each page and post is another avenue into the blog, and the more avenues there are the more people there will be walking along them into the blog.

    I guess the only thing really worth considering is the involvement of the audience. A blog with a return audience and following will be more demanding of quality every time, while the passing person finding you through search might not care so much.

    • Yeremi Akpan says:

      Hi Robbie (I am assuming it is Robbie from your email),
      Its funny how you landed on this post when I was just thinking of doing an update. Truth is, I have a second opinion on this and have been leg-dragging over doing an update to this post. I cannot put it off any longer, thanks to you. :)

      If you have noticed, I have been posting daily for the past three days and that reflects my new content strategy for 2013 and beyond (at least until I build up a steady flow of search engine traffic for this blog).

      Thanks for your thoughtful comments.

  12. gajendra says:

    Thank you for your helpful article. That’s some scary stuff!
    gajendra recently posted..How to Write Content for High-Ranking SiteMy Profile

  13. Thanks for such great article!

    I think writing on daily basis is important but mainly blogs which get daily update also have lots of other authors who can write with their own idea. And it is nearly impossible to think every new ideas for the new article, as it happened to me.

    I was also doing blogging every day, at least one post was important… But due to too much works, even with ideas I can’t do it :(

    And your article is really helpful for every newbies in blogging :)

    Thanks again!
    -Akash

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