Backlinks are required to get ranked by search engines.
If you have been online for an hour, I am sure you must have figured that out for yourself.
You do not just need high pr backlinks, you need lots of them.
That fact has set a lot of persons into going to extremes to get backlinks pointing back on their sites; blog farms, link rings, and more recently, blog networks.
The bad news is that Google has shown conclusively that its algorithm can detect unnaturally earned links (links gotten through unfair practices).
Panda and penguin updates have wiped out traffic from formally vibrant web properties, reducing them to a shadow of what they used to be.
How did that fate befall them?
They got on the wrong side of Google.
Google is a big enemy to have, and if there is anything you should learn from this post, it is the need to choose your enemies wisely (Unless you have God behind you).
Sentiments apart, you have to sympathize with Google. They are not in this search business for fun.
They are in it for money.
If all kinds of trashy contents get ranked on their first page, where do you think that will lead them?
- Google users will get pissed-off because results are no longer useful.
- Google users will complain and if nothing is done,
- Google users will move over en masse to Bing or another search engine and
- Google will become like Alta Vista.
Now that you can see things from Google’s perspective, what you need to do is become a partner with Google by presenting them with just what they want to see.
How do you do that?
The first step is to realize that all links are not created equal.
It takes the same amount of time to gather weak links as it takes to gather high pr backlinks.
Why do I say so?
If you have 2000 links from low quality websites, the result may not be as weighted as 20 links from A-List sources.
Lesson: All links are links, but some links are more equal than others. If you concentrate your efforts on getting links from high quality sources, then getting ranking for your keywords can almost be a given.
By “high quality sources” I refer to websites with a lot of user traction. Indications of user traction on a site includes comment count, tweets, Facebook shares, RSS Feed Subscribers counts and so on.
The five tips below will show you how to get high pr backlinks without making enemies with Google:
1. Internal Deep Linking
When you write a new post on your site, link terms that need a little more elaboration to older posts that provide and details about them. For instance, you may be writing on SEO and you mention guest blogging. If you have an older post on your site that explains what guest blogging is and why it is a good SEO strategy, link to it.
Why does Google reward such links?
They do because such links improve the user experience on your website, and shows search engines that you are delivering value to your site’s visitors.
Internal linking also give weight to the content you link to, as the anchor text used can help Google determine what both pages are about. That is one way of being a partner with Google.
2. Gun for Above the Fold Links
Google consider anything that appears above the fold as important. This is because when a visitor gets to your site, this area is the very first place seen without scrolling down.
When you have link opportunities (like in a guest post), consider placing your link in the top part of the post.
If you take your mind back to Google Panda update, you will recall that a lot of websites were penalized for putting too many ads above the fold.
The penalty was not because Google hates ads; they have one of the biggest ad networks in the world.
When you have your link above the fold of the page, Google gives it a priority 10 or something close.
This does not mean that links within or at the footer of a post does not carry weight. They do, but not as much as links situated above the fold.
3. Guest Post like a God
Select the top 20 blogs in your niche and write to them introducing yourself and suggesting writing a guest post on their website.
Be careful not to fawn over them while you are at it, or else you may end up looking like a clown and they will just ignore you.
This is a better way of going about it:
Subject: Guest Post: Why the Gurus are wrong – Backlinking Will not Get Your Blog Popular
I have followed your blog for a while and I must say that the value I have received has been tremendous. I really appreciate the tons of valuable content you are giving out.
Looking through your blog, I was inspired to write a guest post on: Why the Gurus are Wrong: Backlinking Will not Get Your Blog Popular.
I believe this guest post will be popular with your audience, since your audience is very interested in SEO.
If you think this topic is not right at this time, I am willing to throw other topic ideas at you or even write on any topic you suggest.
What have you noticed about that email?
- It commends the blogger without sounding cheap.
- It also mentions the topic of the proposed guest post.
- It shows that you are flexible and willing to consider other post ideas.
- It is short and to the point.
Most A-List bloggers will accept to publish a guest post after reading an email like that. The onus however falls on you to deliver, nay, over-deliver. No matter how good your pitch email sounds, if the guest post turns out to be trashy, it will be trashed.
If you cannot dedicate the time needed to carry out a quality guest post campaign, you may want to consider getting the services of a freelance writer. It is by far smarter to get help than to send out low quality content all over the place.
Google is far smarter than that these days.
Now let’s picture your guest post on an A-List blog. If it resonates well with the blog’s audience, what happens next?
Your post may get viral overnight. People will share it, comment on it and even link on it. Depending on the popularity of the blog where your guest post appeared, it may receive upwards of 50 incoming links.
You will never get that kind of traction on a struggling blog.
You see why I advise you concentrate your pitches on thriving communities?
4. Press Releases can give you high pr backlinks
Do you know that a press release you publish on a PR website can get your blog linked from top news websites?
True, it does not happen every day, but once in a while it does.
Even if no big news website publishes you, PR sites syndicate their content and a press release published in one site may find its way to over 300 high page rank websites in no time, giving you tons of high pr backlinks.
While most press release sites do not allow keyword anchor links, there are some that do. Search them out and submit to them.
A good place to start is my list of 25 free press release distribution websites.
If you have 2 anchor text keywords in your press release that get syndicated to 100 PR sites, that will be instant 200 whitehat backlinks not even Google can quarrel with!
5. Spy on Your Competitor’s Link Sources
If your competitor is ranking higher than you on the search engines, that means there is something they are doing that you are not doing right.
It is very easy to spy on them and mimic whatever they are doing.
- Identify your top keywords by checking your Google Analytics account for the source of your traffic.
- Do a Google search on those keywords and copy the top three results that appear.
- Go to backlinkwatch.com and search for backlinks to their sites.
- Contact referring websites and ask for backlinks by contributing irresistible content.
I have reduced this to basic steps, but do not let that fool you.
This method is guaranteed to give you results. Quote me :).
Wrapping it up…
Following these strategies can radically explode your backlink sources.
Do not sit on this information.
Take action now and you will have the potential of not only building great backlinks, but also guarantee you ranking in the search engines.
You will not rank your website by reading tips online.
Google does not count the number of great articles you have read as backlinks. To get high pr backlinks and rankings, put these tips to use now.
Need help implementing these ideas on your site? Then you need to check out my services page so we can talk about what I can do for you and your business!