What is the first thing a reader sees about your post?
If you said the headline, then you are very correct.
The internet has not changed the way we react to a good headline.
When you write headlines that converts, the conversion can be traced to psychological triggers that are hard-wired into the subconscious mind.
Remember what they say about first impressions? They still matter! If you cannot write headlines that converts a visitor into a reader, then it is as if the rest of the post were non-existent.
The ability to write killer headlines is pivotal for your online success for the simple reason that if your headlines leave visitors lukewarm, they will never go as far as reading your content.
Now that would suck, wouldn’t it?
Now, that having been said, it is obvious that the better the headlines you craft, the more browsers you will be able to turn into readers of your blog post.
Tip #1: The Headline vs The Content – Which Comes First?
Some will say it makes no sense to name something that does not exist.
When it comes to headlines, having one written down before you begin writing is a smart move. That is because your headline is like a promise you are making to your reader, a commitment to what you intend to deliver.
Have you noticed that even in real life commitments improves your productivity?
If you have made a promise to someone, you tend to stick to it sometimes at great pain until it is fulfilled (If you are like me, at least).
A promise made in your headline maybe the only thing that will save you from churning out a mediocre post.
So, try it out. Craft out the headline before you write a word of content, and see where the lead takes you.
Image Credit: bestautocashbiz
This series on How to Write Headlines that Converts will have seven sequels, published weekly.
1. How to Write Headlines that Converts