How to Write Headlines that Converts

Write Headline that ConvertsWhat is the first thing a reader sees about your post?

If you said the headline, then you are very correct.

The internet has not changed the way we react to a good headline.

When you write headlines that converts, the conversion can be traced to psychological triggers that are hard-wired into the subconscious mind.

Remember what they say about first impressions? They still matter! If you cannot write headlines that converts a visitor into a reader, then it is as if the rest of the post were non-existent.

The ability to write killer headlines is pivotal for your online success for the simple reason that if your headlines leave visitors lukewarm, they will never go as far as reading your content.

Now that would suck, wouldn’t it?

Now, that having been said, it is obvious that the better the headlines you craft, the more browsers you will be able to turn into readers of your blog post.

Tip #1: The Headline vs The Content – Which Comes First?

Some will say it makes no sense to name something that does not exist.

I know.

When it comes to headlines, having one written down before you begin writing is a smart move. That is because your headline is like a promise you are making to your reader, a commitment to what you intend to deliver.

Have you noticed that even in real life commitments improves your productivity?

If you have made a promise to someone, you tend to stick to it sometimes at great pain until it is fulfilled (If you are like me, at least).

A promise made in your headline maybe the only thing that will save you from churning out a mediocre post.

So, try it out. Craft out the headline before you write a word of content, and see where the lead takes you.

Image Credit: bestautocashbiz

This series on How to Write Headlines that Converts will have seven sequels, published weekly.

1. How to Write Headlines that Converts

2. How to Cheat Your Way to Killer Headlines

About Yeremi Akpan

Yeremi Akpan is the founder of Pro Blogger Tips. Connect with him on Twitter, Google Plus and Facebook. You can also hire him to provide content marketing services for your business.


  1. Lee Ka Hoong says:

    I heard many big guns out there said something different from your statement but somehow I agree with you, they said writing a draft title for the post, and move further with your writing, then come back and edit the title if you think it’s required. In my opinion, write a draft title and come back later, it may mislead our mind and we may write something out of topic or thing that we want to deliver.

    Anyway, whenever I start a post, I’ll think a proper title for it, then draft a few points for content and start writing for it. It works quite well for me.

    Well said Yeremi! Waiting for your next point!
    Lee Ka Hoong recently posted..5 Ways How To Get Blog Post IdeasMy Profile

    • Yeremi says:

      I agree with you, Lee. This subject is a very controversial one. Ultimately,one should stick to what gives him best results if one is too conservative to try out new things.

      I have tested out both techniques, and I find that I produce better posts whenever I write my headline before the content.

      I just hope more persons would try this out and see how it improves their writings.

      PS: The next article in the series is published. How to Cheat Your Way to Killer Headlines

  2. Ike Douglas says:

    I always write my content before the headline, but what you say here makes much sense.
    I think I have read about this somewhere before, but can’t seem to remember the site now.

    • Yeremi Akpan says:

      Ike, glad you are here with us. So did I, until it became obvious to me that writing the headline first is akin to goal defination, which should come up before any serious endeavour…

  3. Kembet says:

    Hey Yeremi,
    I have never considered this from your perspective.
    Looking at your argument, I cannot help but agree that it makes sense.

    I hope to try this and get back how on how it worked.
    Kembet recently posted..Winning the Man Boobs BattleMy Profile

    • Yeremi Akpan says:

      Kembet, I am glad you found this post useful. I await feedback on how your experiment went.

  4. I love this post, I’ll use it for my blog and it even got me thinking for my upcoming book title.

    • Yeremi Akpan says:

      Great to have you here Mirabel. Thanks for the kind words and I wish you all the best with your blog and book.

  5. Sound advice, Yeremi! I have recently be struck by the importance of headlines for adSense. How does one craft compelling headlines that include top keywords?

    • Yeremi Akpan says:

      Hey Andrew, thanks for coming around again. This is the formula I use when crafting headlines: Number or Trigger word + Adjective + Keyword + Promise.

      As an example, 7 Easy Backlinking Tips that Will Turn Your SEO Around!

      Of course, the possibilities are endless…

  6. Adolpho Hans says:

    I have stolen headlines for many years now, and i am proud to say I am still a headline bandit.
    I move from successful blogs to newpaper sites checking out their most successful headlines, and filing them away.

    When I write content, I just dust a headline from the file and viola, it works! :)

    • Yeremi Akpan says:

      Hey Adolpho,
      That is a smart strategy. I am sure you must be getting good results to have stuck with it for so long…

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