Have you noticed how our choice of words and manner changes depending on whom we are communicating with?
When you are speaking to your child, your manner is different from when you are speaking with your teenage daughter.
When you speaking to your boss, your manner changes from when you are speaking to your subordinate.
Context is as important as language, as context gives meaning to language.
We are talking about identifying your reader, the prototype of the one person you are writing for.
The person without whom you would just close the lid of your laptop and say, ‘it is not worth it anymore!’
How do you get to know who you are writing for?
Why is it important to know?
When you write your posts, how do you narrow in on the pain points of your audience and provide solutions that are tailor-made for them?
Creating your one person Avatar
Creating your one reader Avatar has nothing to do with guesswork.
It begins with really thinking deep about the who make up your audience, or who you want to make up your audience, and then writing to this person in every future post you write.
I am sure before you started your blog you found time to sit down and define your niche.
Now you have to define your audience to make sure you know who you are writing for. In fact, this is the number one factor that stands between you and compelling content.
Sadly though, when asked to create a reader avatar, most persons end up with a generic subset of their audience.
‘Males, 28-40, interested in making money online, want to build a mailing list the can promote products to over and over again, willing to buy information products that can help him succeed.’
I am yet to meet any guy who is between the ages of 28-40. People are either 28 or they are 40.
I think it has to do with the word ‘audience’.
An audience has to be more than one person, right?
That’s as broad as a dragnet!
As far as creating your typical reader profile is concerned, you get results when you are specific and narrowed down.
The profile should be so personal that if you see your reader in the street, you should know him.
When writing a blog, remember that you cannot please everybody. The more persons your try to please, the more bland your content becomes so it can address your crowd. Unless your Most Valued Response (MVR) is to bore your readers to death, bland content will hardly convert.
If you write your content to satisfy your one person audience, speak to him as you would to a friend and honestly add all details you need to help him understand the post topic.
This is the avatar I wrote for my ‘man boobs advice’ niche blog:
Eric. 26 years old. He works at a call center as a customer care specialist. His job is sedentary and he hates it so much, especially because sitting on his butt all day is making him go fat in all the wrong places. He loves beach trotting and swimming, but he cannot engage in those sports again since it may get him to come out of his baggy shirts, and , God forbid, expose his man boobs to the world.
His girlfriend says she does not mind his man boobs, but he does and almost never goes bare-chested around her. He is ready to try anything short of surgery to solve his man boobs problem, which is why he is an avid reader of my blog.
Do you know Eric?
I am sure he sounds like a real person to you as he does to me! Now do you think I will have a hard time coming up with content that would be of interest to Eric?
I even have a ‘picture of Eric’ I slide into a frame and place by my laptop before writing any piece of content for the blog.
The nuts and bolts of creating a one person avatar
If you have not already done so, this is the time to create a reader profile of your typical reader. This is the person you will be addressing in future posts you write.
The following questions will help you define who that person is:
- * What is their sex?
- * How old are they? Remember, you need a specific age.
- * Are they single or married?
- * What is the level of education?
- * Where do they work? Are they loving it or bearing it?
- * What are their dreams and aspirations? How does your blog align them with those dreams?
- * What unique problems are they facing?
- * What is their biggest fear or worry?
- * What are they doing on your blog?
- * What is their name?
Can you think of some other questions that help define your reader?
- Look for the face behind your audience. Scout forums and the comment section of niche blogs until you find a person that models who you want to write for.
- Describe him in detail by answering the questions above and any other revealing questions you can create.
- Give him a name. Preferably this should be a name of a real person you found during your research phase.
- Give him a face. Preferably this should be the face of a real person you found during your research.
- Write your next post solving a specific problem your one reader is passing through. Do not stop until you are sure he is satisfied with your answer.