If you have been online for some time, I am sure you will agree that creating great content is no longer enough.
Almost everyone seems to be able to churn out high quality content these days, so the battle has clearly shifted from writing great content, to finding high influencers and placing your content before them – and getting them in turn to place your content before their audiences.
Some of the benefits I have recorded as a result of content marketing include brand recognition and followership, increased social media reach, and relationships with top influencers across interfacing niches.
But for you to profit in the long run from your content efforts, you need effective link building strategies to ensure your content ranks for choose keywords and refer natural traffic in the long run. You need content that will rank in the search engines and supply you with a stream of traffic over time.
If you can get ten opinion leaders to link to your content, what effect do you think that would have on the link potential of that content?
If your answer is ecstatic, then you are close to the correct figure.
It is sad that a lot of bloggers create great content and rely on chance for it to get seen by influencers.
No More! That is soooo old school.
This post will give you some tips on fun activities you can engage in to tilt your great post towards link magnetism.
Identifying Linkers in Your Niche
People link to great content, but before they can decide whether to link or share your post, they have to first know it exists.
That is where you come in again.
I have discovered a fun way to locate linkers (bloggers who freely link out to others) in your niche who owns a Google+ account.
Start with searching for a post in your niche that has received a high volume of shares on Google plus. (Using the search query “Post URL” + “site: plus.google.com”) excluding the quotation marks.
Extract the profile links of all the results you get, ranking them in the order of their ranking and contact the linkers.
Once you have completed extracting potential linkers from the search results, track their contact details from their websites. Alternatively, if the prospective linker has encircled you on Google plus, his email will be visible on his Google plus profile and you can send a mail just by clicking a send email button just below the list of people who have him in circles.
Join the Discussion
People talk about issues that are important to them.
When you inject yourself into online discussions, you are well positioned to promote your content to people who are already seeking for the answers.
Q&A sites like Quora as well as blogs and forums are a good starting point in implementing this idea.
The trick is to make a valuable addition to the discussion and reference your post that provides detailed solution to the problem. Your link should be seen as a resource and not as an intrusion. That way, you will garner a high CTR and earn a natural flow of new readership.
Also, those who read and are inspired by both your comment and full post may be influenced by your thoughts into voicing an opinion.
Do you think they would want to give you a link?
Ride on Your Social Sharing Successes
Google, and in fact most major search engines now use social signals to validate the ranking their algorithm suggests for your content.
Their logic is impeccable: If your content is good, then people would want to share it with their friends. If people are not sharing your content, there must be a good reason why!
Dedicate specific time periods to ensure that you position your blog/site for social sharing.
To begin with, how visible are the social sharing buttons on your blog?
Consider placing social buttons in clear view just below your headline and also at the close of your post.
That way, people who connect with your headline share your post even before reading the post, while the more careful readers would not have to scroll all the way back to the top of the post in search of sharing buttons after reading the post.
As I pointed out earlier, high social shares can greatly increase the chances of ranking your content in the search engines.
Having communicated the importance of social proof to the search engines, I must say that humans are even more wowed. Have you noticed how posts with high social shares tend to easily get backlinks?
The more shares your post receives, the easier it will be to convince someone to link to you.
Self Awarded Links through Content Marketing
Of all my building strategies, this happens to be my favorite.
It is easy to see why: I get to choose exactly where and with which anchor text my link is placed.
I am generous in describing places I link to from my content, and that generosity has been to my benefit when I write contents like guest posts, newsletters, slide presentations, ebooks and press releases.
Links placed within the first three paragraphs have a higher click through rate so it is better to place links early in your content to encourage readers to click before they get overwhelmed in the details.
It also helps if you use anchor text that describes the content you are linking to, instead of just hyper linking just the keyword you want to rank for.
Contact People Who Have Linked to You in the Past
This is a very efficient way to gain traction and links to your great content. If someone has considered your post link-worthy in the past, chances are the person will still hold your views in high regard.
How do you discover those who are linking to you? I use OpenSiteExplorer.org to uncover top domains linking to me and list them in a spreadsheet document by their level of authority. Write emails for each authority level with the highly personalized emails for top ranking domains and the more generic emails for lower segments.
Once your list has been properly segmented and your emails done, start contacting your link prospects to let them know of the great resource they can share with their audience.
I also offer content marketing services, so feel free to hire me here.