When you can’t think of anything else to write, do you go for the easy option – the list post?
If you see list posts as an easy option, you probably need to work harder on them.
List posts are like a “Greatest Hits” album by your favorite band. Almost all of them have 90% overlap with previous installments, with maybe 2 or 3 new items.
The completists among us might buy the album for the 2 or 3 new tracks. But in this digital age, I think you’re more likely to buy the tracks you want and ignore the rest.
What are you trying to write – yet another “Greatest Hits” album? Or a truly unique, compelling post?
Easy to Write, Easy to Read
This can only be a good thing, surely? A post that’s as easy for readers to read as it is for you to write – where’s the downside?
“Easy” can mean you put less effort into the post. Throwaway posts may help you to wind down on a +Friday afternoon, but they’re not the punchy, memorable posts that should define your blog.
Stop Writing the Same Points!
Content is king. Follow people on Twitter. Submit guest posts. Comment on blogs. Reply to comments. Post on forums. Post regularly and consistently. Have a good-looking blog. And so on…
Do we really need another list post with all the usual tips on it? Yeah, sure, someone somewhere might not have read them. But that doesn’t justify hundreds of bloggers writing the same tips.
I wonder how many newbies have read a great post for beginners, only to find it on a dozen other blogs in a week or two? That won’t help your blog to stand out.
Don’t be one of the followers. Be a leader. If you’re going to write a list post, at least write one with new things in it.
Are you sick of seeing the same list posts on every blog? How do you ensure your blog stands out from the crowd?