It is possible to write a viral post by accident.
Has it ever happened to you before?
You would know if it has because you will find it difficult to replicate the success you had with the first post.
What if you want to be able to write viral posts on-demand; to be able to turn on your laptop and tap away knowing that at the end you would have written a killer post people will share happily?
What if you want to be able to snap your fingers and create posts that would unleash the floodgates and drown you with visitor after visitor?
Then you need to learn – not just how to write but also how to write blog posts that connect with people.
Let us reverse engineer the framework of viral posts and establish why you should be writing more of them.
Find a Trending Topic
Go after low-hanging fruits.
You make it hard for yourself when you write blog posts on topics nobody is interested in. This includes topics that have been over analyzed on other blogs.
When you are making a decision on a post, look for a new angle and write on something trending.
To illustrate, if I write about Facebook tips and Pinterest tips, which do you think stands a better chance of going viral?
Will it surprise you if I say the Pinterest post will do better?
Because Pinterest is presently trending, while everyone feels he knows a thing or two about Facebook!
How do you find topics that are trending?
My top advice on that one is to read popular blogs in your niche.
Check out for comment counts, shares, tweets and the likes on posts listed in the popular post sidebar list.
While checking out popular posts by different bloggers, look out for trends.
If top bloggers are all talking about something, then it must be for a reason. Why not jump in and take some of that buzz?
Another way to get on a trending topic is by using Google Trends to search for my targeted keyword.
I have found that using Google Trends for Websites will even show you the top website visited by users of the websites you are searching. How is this valuable?
Let’s take for instance you run a search for problogger.net. Under the heading ‘also visited’, Google will give you a list of ten sites visitors to problogger.net visit.
That information is invaluable when you want to gather a network of blogs to publish your guest post series. You can publish a post on How Businesses Can Grow their Blogs with Pinterest, and write a second post on The Pinterest Strategy that Works published in a blog with related traffic and so on.
The cross traffic will result in a series of successful post because ‘you would be everywhere’ and in the face of your audience.
Your Audience Calls the Shots
Realizing your audience calls the shots is important in writing viral posts.
What kinds of posts are people interested in?
Look through the popular post sidebar list. What similarities in subject matter, style or headline structure can you fine there?
That is your audience telling you about where your blog should be headed.
Forget about what your blog was supposed to be about and focus on getting feedback from your audience on what they think it is about.
If you have a blog you think is on niche selection and all your posts on social media performs five times faster and better, what do you think your audience is communicating?
That does not mean you should jump ship, but it makes sense to give them more of what they want.
Deconstruct Viral Headlines
Have you given headlines of viral posts more than a casual look?
Most persons decide to share or not to share a blog post at the headline level, and only affirm that decision by reading the post.
In fact, a good number of readers share before they even read the post.
How should that fact affect your headline writing process?
So what effort goes into writing your headlines? Is the headline an afterthought, or is it a valued part of the blog post?
Bloggers like Brian Clark admit they sometimes spend as much as a week thinking over the most suitable headline for a post.
Am I asking you to stay for that long, if necessary? Not necessarily, but gone are the days when it should take you two hours to write your blog post and five minutes to write the headline.
If your headline is not magnetic, your post won’t be. There is no magic to it.
To learn how to write killer headlines, I will advice you download Jon Morrows’ free eBook found at Headline Hacks.
It is the most important resource I have on headline writing, paid or free!
In Defense of Viruses
In my early days of blogging, I struggled to write blog posts that people shared.
Post after post that I felt were strong received only paltry activity from the audience.
That was when I decided to give my blog posts an honest look-over using the question: “If I stumbled on this post, is it strong enough for me to want to share it?”
Asking that question of all my posts and eliciting an answer that was positive has helped me nudge and compel my posts to come out strong and virus-ready.
So when writing your next post, the question to ask is, “would I share this post if I had nothing to do with it?” If your answer is not in the affirmative, then work harder to infect your post with a virus.
What results have you had with viral posts? Do you think they are better than SEO posts? Let us here you in the comments.