How to Write Blog Posts That Gets Shared Everywhere

write blog posts

It is possible to write a viral post by accident.

Has it ever happened to you before?

You would know if it has because you will find it difficult to replicate the success you had with the first post. :)

What if you want to be able to write viral posts on-demand; to be able to turn on your laptop and tap away knowing that at the end you would have written a killer post people will share happily?

What if you want to be able to snap your fingers and create posts that would unleash the floodgates and drown you with visitor after visitor?

Then you need to learn – not just how to write but also how to write blog posts that connect with people.

Let us reverse engineer the framework of viral posts and establish why you should be writing more of them.

Find a Trending Topic

Go after low-hanging fruits.

You make it hard for yourself when you write blog posts on topics nobody is interested in. This includes topics that have been over analyzed on other blogs.

When you are making a decision on a post, look for a new angle and write on something trending.

To illustrate, if I write about Facebook tips and Pinterest tips, which do you think stands a better chance of going viral?

Will it surprise you if I say the Pinterest post will do better?

Surely not!

Why?

Because Pinterest is presently trending, while everyone feels he knows a thing or two about Facebook!

How do you find topics that are trending?

My top advice on that one is to read popular blogs in your niche.

Check out for comment counts, shares, tweets and the likes on posts listed in the popular post sidebar list.

While checking out popular posts by different bloggers, look out for trends.

If top bloggers are all talking about something, then it must be for a reason. Why not jump in and take some of that buzz?

Another way to get on a trending topic is by using Google Trends to search for my targeted keyword.

I have found that using Google Trends for Websites will even show you the top website visited by users of the websites you are searching. How is this valuable?

Let’s take for instance you run a search for problogger.net. Under the heading ‘also visited’, Google will give you a list of ten sites visitors to problogger.net visit.

That information is invaluable when you want to gather a network of blogs to publish your guest post series. You can publish a post on How Businesses Can Grow their Blogs with Pinterest, and write a second post on The Pinterest Strategy that Works published in a blog with related traffic and so on.

The cross traffic will result in a series of successful post because ‘you would be everywhere’ and in the face of your audience.

Your Audience Calls the Shots

Realizing your audience calls the shots is important in writing viral posts.

What kinds of posts are people interested in?

Look through the popular post sidebar list. What similarities in subject matter, style or headline structure can you fine there?

That is your audience telling you about where your blog should be headed.

Forget about what your blog was supposed to be about and focus on getting feedback from your audience on what they think it is about.

If you have a blog you think is on niche selection and all your posts on social media performs five times faster and better, what do you think your audience is communicating?

That does not mean you should jump ship, but it makes sense to give them more of what they want.

Deconstruct Viral Headlines

Have you given headlines of viral posts more than a casual look?

Most persons decide to share or not to share a blog post at the headline level, and only affirm that decision by reading the post.

In fact, a good number of readers share before they even read the post.

How should that fact affect your headline writing process?

So what effort goes into writing your headlines? Is the headline an afterthought, or is it a valued part of the blog post?

Bloggers like Brian Clark admit they sometimes spend as much as a week thinking over the most suitable headline for a post.

Am I asking you to stay for that long, if necessary? Not necessarily, but gone are the days when it should take you two hours to write your blog post and five minutes to write the headline.

If your headline is not magnetic, your post won’t be. There is no magic to it.

To learn how to write killer headlines, I will advice you download Jon Morrows’ free eBook found at Headline Hacks.

It is the most important resource I have on headline writing, paid or free!

In Defense of Viruses

In my early days of blogging, I struggled to write blog posts that people shared.

Post after post that I felt were strong received only paltry activity from the audience.

That was when I decided to give my blog posts an honest look-over using the question: “If I stumbled on this post, is it strong enough for me to want to share it?”

Asking that question of all my posts and eliciting an answer that was positive has helped me nudge and compel my posts to come out strong and virus-ready.

So when writing your next post, the question to ask is, “would I share this post if I had nothing to do with it?” If your answer is not in the affirmative, then work harder to infect your post with a virus.

What results have you had with viral posts? Do you think they are better than SEO posts? Let us here you in the comments.

About Yeremi Akpan

Yeremi Akpan is the founder of Pro Blogger Tips. Connect with him on Twitter, Google Plus and Facebook. You can also hire him to provide content marketing services for your business.

Comments

  1. Hi Yeremi,

    Interesting post -

    I would have to say that a viral post would be better than an SEO post. I am not shy about admitting that I do not optimize my posts as well as I should. But, having a post go viral is so much easier in my opinion. It’s quicker and the results are bigger.

    I should test this out and see what the difference is between an SEO post and pushing something viral.

    Thanks for sharing!

    ~Christine
    Christine Brady recently posted..How to Create a Content Marketing Network to Grow Your ListMy Profile

    • Yeremi Akpan says:

      Hey Christine,
      We are always eager to learn the strategy used by other bloggers :)

      I find writing SEO posts much easier than viral posts because all you have to do is have a fair spread of your keywords on the content, and of course, link out to related internal and external resources.

      For a viral post, one has to get into the mind of his audience – decipher what makes them tick.

      That takes some effort.
      Yeremi Akpan recently posted..How to Write Blog Posts That Gets Shared EverywhereMy Profile

  2. Chris @ NPI says:

    Hi Yeremi, thanks for sharing your tips. It’s not so easy to write a viral post – but we should try. The more we try, the better chance of writing killer viral post ;)
    And we should try to have viral and SEO post in one package ;)

    BR, Chris
    Chris @ NPI recently posted..Social Network Sites – Which One is The Best for Traffic?My Profile

  3. Hi Yeremi,

    I agree. Creating a great headline is one of the most powerful techniques and yet one of the most challenging. Personally I been studying magazines such as People lately – they are a great source to learn what catches peoples attention. ;-)

    Ciao!
    Michele Welch recently posted..7 Hot Blogs for Women EntrepreneursMy Profile

    • Yeremi Akpan says:

      Quite true, Michele!
      Magazines are a constant source of inspiration for headlines. They have been doing it for decades and have dedicated teams that crank out their headline copy. Seldom can we do better than them! :)

      I have been following Men’s Health of late and find their headline structure quite informative.

      The trick is to keep a scrapbook of headlines you find compelling and adapt the structure when you need a headline for a new post.
      Yeremi Akpan recently posted..How to Write Blog Posts That Gets Shared EverywhereMy Profile

  4. Simmeon says:

    Yeremi,

    With a catchy audience pulling headline the world is our oyster, then it’s a case of getting it in-front of the right eyes. I’ve not yet create a post that has gone viral, but I’ll definitely pay more attention to trending topics and try and make an impression.
    Simmeon recently posted..3 Reasons Why Backing Up Your Blog Frequently Is Just As Important As Updating Your Blog RegularlyMy Profile

    • Yeremi Akpan says:

      Hi Simmeon,
      To extend your analogy, our blogs are our pearls! :)

      Quite true, eye-catching headlines are important, but I always strive to ensure I remain accountable to my audience by not making headline promises the post will struggle to fulfill.

      That way, future headlines, even the ones that may sound outrageous, will be taken seriously by my audience…
      Yeremi Akpan recently posted..How to Write Blog Posts That Gets Shared EverywhereMy Profile

  5. Really amazing post, I sometimes follow the trends in making sure I write a post that will go viral, but its not easy though.
    Olusegun motivationaltips recently posted..Turning Your Failures To SuccessMy Profile

  6. Jay Baron says:

    Great post Yeremi,

    I was unaware of the also visited feature within Google Trends. That can be an invaluable research tool. I don’t know the rules with this blog but I recently wrote an article on a similar topic feel free to remove the link: http://www.madtowndesigns.com/2012/07/8-types-of-blog-posts-guaranteed-to-get-social-shares/

    Discussing types of blog posts that get shared.
    Jay Baron recently posted..Social Media Is Good, But Blogging Is Better for HealthcareMy Profile

  7. Yeremi,

    Good points about writing a good headline – if the headline doesn’t grab readers you may as well pack up and go home.

    There’s a great free e-book by Jon Morrow, of the guys at Copyblogger, dedicated to writing great headlines: headlinehacks.com

    I have no connection with Jon, I just love the e-book.
    Caimin (GeniusStartup.com) recently posted..WordPress Ecommerce Themes to Make Your Online Store SizzleMy Profile

    • Yeremi Akpan says:

      Hi Caimin,
      I love Headline Hacks and I have used that eBook as a bible of sorts for a while now. It’s even referenced in this post, you must have missed it.

      Headlines are like pretty faces – they attract us to a post but only quality content will deliver conversions.keeping that in mind while writing helps me strive to make sure my blog posts fulfill whatever promises I made in the headline.
      Yeremi Akpan recently posted..How to Write Blog Posts That Gets Shared EverywhereMy Profile

  8. Frank Woodman Jr says:

    Very interesting take on what is always in the back of each of who writes articles. Just how do some people seem to write those articles that just take off while yours lay there and die?

    You picked a topic you know and understand. It’s even one you like to write about! And you spent a lot of time and researched everything about it. Then you wrote and wrote till you thought it was polished enough for a Pulitzer.

    But there it sits on your blog with one or two comments, and no tweets or FaceBook’s posts, much less any on line buzz. It’s like your first born child died and you don’t know what the cause of death was.

    Wow that hurts and it hurts worse when you go to some of the sites you always read and see 20, 30, maybe even 100 comments and find that you will be the 392 person to tweet or pin it.

    I think your article puts it all in prospective and shines a light for us to see the way that we can make our articles reverberate across the web.

    And when you think about it your basic premise that we need to write about what people are looking for at the moment only makes sense. And with a little understanding and some research a topic that already has buzz going on around it before you even post your article is easy to come up with.

    Once you realize this one fact and quit trying to decide what it is that people are wanting right now and instead research and find out I think you are on the road to writing Nirvana. That wonderful state where you know before you even take pin to paper (OK I know you’re going to type it on a computer but a little nostalgia can’t hurt!) this blog will be different. People will read it and talk about it and post about it. And magically your following will go up and of course so will your perceived status.

    And for possibly making that happen even once for me I’ve got to thank you. Now excuse me I’ve got some “key word” search to get done. I feel the magic already!

    • Yeremi Akpan says:

      Hi Frank,
      I know how it feels; I’ve been there! :(

      Its very painful when you put the time in to write a great post and end up with no activity to reward your efforts.

      Sometimes the quiet may have absolutely nothing to with the post – the quality of your writing may be at par with that of the best in your niche and yet nobody seems interested.

      That may be a signal that people just don’t know about your blog yet. Making efforts to establish connections with bloggers in your niche is the best way to promote your content. People interact with blog posts, so getting your posts as much before people is the way to go.

      To do that, follow the tips outlined in my post: Building Blogging Relationships – Make Each Connection Count

  9. Hi Yeremi,

    Really interesting post….
    According to me If someone wants to create a viral post then he/she should go with your tips apart from the above I want to put my observation on same topic.

    Go For a Catchy headline (‘After all leangth matters’ is more catchy than ‘Why you should prefer long posts’)

    Use attractive Image (Image can convey 1000 words in single shot)

    Promote it like crazy….
    sandeep kumar recently posted..Google PageRank Update – What bloggers should do nextMy Profile

  10. Norbert says:

    Hi,
    Nice information you’ve shared here. Going for trending topics is always a sure way to go.I’ve seen so many posts covering pinterest that have gone viral.
    One other way is to learn what visitors love interacting with and sharing.
    Norbert recently posted..What is Content Marketing and How Can it Grow Your Business With Blogging?My Profile

  11. Adrienne says:

    Great tips you’ve shared here Yeremi!

    I’ve never really worried about whether my post will go viral or not and trust me, It hasn’t happened by accident either. I know that trending topics are the best way to make this happen but I’m not eager to get tons of hits to just one post. Unfortunately for me, most of what I share don’t end up in trending topics.

    Now if any type of social networking site lands there that might be a little different. I sure as heck haven’t been able to grab them with my fabulous headline. I guess that will always be a work in progress for me.

    Either way, it’s a great way to at least get a lot of attention and then write a post about how you got thousands of hits in just a very short time. That always is a great topic to write about right!

    ~Adrienne
    Adrienne recently posted..What To Do When You Are Not In The MoodMy Profile

    • Yeremi Akpan says:

      Hi Adrienne,
      I have noticed the natural style with which you write and obviously so has your community. The engaging approach seems to be working fine for you! :)

      I completely agree with you about case studies. When one succeeds and write about it, the post is always an instant hit. But then, that does seems to be a conundrum – you need a successful post to talk about in your case study. :)

      N.B. Case studies can of course be written about our mistakes and failures. I just wanted to use the word ‘conundrum’. There, I just used it again! ;)
      Yeremi Akpan recently posted..10 Ways to Optimize your Blog for Subscriber Opt-insMy Profile

  12. P.R. Chase says:

    Hi Yeremi,

    Great post. I especially liked your thoughts about listening to your audience. Just because you think your blog is about one thing doesn’t mean your audience agrees. I also concur with the headline writing strategy. DIYMarketers has a great resource for writing headlines that connect, along with the book you mentioned. Which I’ll have to check out. http://bit.ly/Nr1vhj

    Keep up the good work and I’ll def keep reading
    P.R. Chase recently posted..The Secret Of The Best WebsitesMy Profile

  13. Samuel says:

    My Problem Yeremi , is not about writing rather commenting . I may spend the whole day trying to make the best out of me but at the end , it seems that google do index the people they love most. What do you suggest i do??
    Samuel recently posted..Top WordPress Plugins To Reach The Top!My Profile

  14. Chadrack says:

    I really think what makes your post go viral is not how much you plan it but the mindset of your blog readers. Frankly I have seen blog posts that in all respect have nothing substantial to offer but because the blogger has a large following and they are highly engaged with the blog, they simply go on to share and promote that post until it’s literally every where.

    So, the trick is really to get a following that is highly engaged with your blog.
    Chadrack recently posted..Successful Entrepreneurship: Do You Really Need A Business Plan To Succeed In Business?My Profile

  15. Hello Yeremi,

    I think, if you come up with a great writeup, that will be shared automatically. There is no art or science in it. If people care about your blog post or idea they would share it on Internet, as this medium is free. So, writing unique content is important, I guess.
    Santosh Mishra recently posted..Best 3 Tips You Must Follow Before You Start Guest PostingMy Profile

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